2 - Vägra Döda - ATTRACTION CAMPAIGN
Vägra Döda

ATTRACTION CAMPAIGN

During the period 7/11 2022 – 8/1 2023, the Swedish Armed Forces carried out the attraction campaign Your strengths make us stronger all over Sweden. The target group was young women and the campaign was very prominent in the public space during the period. In the video a documentation of the campaign is combined with a voice that reads excerpts from a Powerpoint presentation issued by the Swedish Armed Forces - so called publicly available documents .
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